Longball Levels Up With BETR Brands
Longball Craft Cocktails Brings Golf Culture to the RTD Craft Cocktail Scene
Momentum in the ready-to-drink cocktail space is hard to earn and even harder to sustain. But Longball Craft Cocktails is stepping into its next chapter with confidence through a strategic partnership with BETR Brands. The move accelerates distribution, production, and brand reach without sacrificing what made Longball stand out in the first place. More than a growth play, the partnership reflects a commitment to building a lasting craft cocktail brand rooted in lifestyle, not hype.
In a beverage world crowded with sugary RTDs and trend-chasing flavors, Longball has quietly built something different. Born from real golf culture and crafted for social moments on and off the course, the brand is redefining what a ready-to-drink cocktail can be. Now positioned for national expansion, Longball is scaling with intention, keeping authenticity at the center as it moves into its next phase of growth.
A Brand Built For The Lifestyle
Longball was created for people who actually live the lifestyle – on the course, at the range, at shows, tailgates, and everywhere in between. It was never meant to be just another RTD on a crowded shelf.
Founder Daniel O’Connor puts it simply: “We wanted a lighter, tastier cocktail that fits the lifestyle. Fun, social, approachable – something you can enjoy on the course or at any venue without the sugar overload.”
That philosophy shows up in every pour. Instead of overpowering sweetness, Longball delivers clean, refreshing profiles built for long days, casual hangs, and post-round celebrations. Current fan favorites include Hard Lemon Iced Tea and Transfusion, both designed to feel familiar while still elevating the experience.
Inside The Longball Tasting Room And Golf Simulator
Behind the scenes, Longball’s leadership team has focused as much on brand culture as the liquid itself. Longball’s evolution is not just happening at retail. The brand’s tasting room and golf simulator lounge brings the whole concept to life at Longball Craft Cocktails tasting room and golf simulator located in Mission Hills at 4026 Hawk Street #A, San Diego, CA 92113 has become a gathering place for players, creatives, and fans of the craft cocktail scene. It’s where the lifestyle shows up in real life – not just in a can.
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Cocktails With A Purpose
Longball’s lineup leans into familiar, crushable flavors built for real-world hangouts. Hard Lemon Iced Tea and Transfusion have already become go-tos – easy-drinking, flavorful, and built for long days outside without feeling heavy. New additions like Torero Punch and Torero Mule expand the lineup with bold, high-energy profiles designed for warm days, active lifestyles, and social settings. Together, they reinforce the brand’s focus on real, drinkable cocktails – not novelty flavors designed for a one-time try. That real-world connection is what drew BETR Brands to the table.
Donovan Dresti, Head of Marketing at BETR Brands, says the collaboration marks a turning point: “This partnership is a milestone for both companies – a chance to innovate, collaborate, and push the beverage industry forward.”
But scaling a brand is as much about operations as it is about marketing.
Caroline Wilhelm, Co-Owner and Director of Operations, sees the partnership as fuel for what’s next: “Partnering with BETR Brands is a major step forward for Longball. We’ve built a strong foundation and this collaboration gives us the support and strategy to scale that vision. We’re excited for what’s ahead.”
What makes Longball stand out right now is not just flavor. It’s timing. Golf culture is shifting. The sport is younger, louder, more fashion-forward, and more social than ever. Longball fits naturally into that shift, offering a premium alternative to beer and overly sweet cocktails without losing approachability. From backyard putting greens to muni courses, simulators, tailgates, and event spaces, the brand continues to feel less like a beverage company and more like a social anchor.
Longball is not chasing a trend. It is building a category.
And with the backing of BETR Brands and a growing national audience, this San Diego-born cocktail brand looks ready for its biggest season yet.
For more information contact Donovan Dresti : donovan@betrbrands.co
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